Marketing Communications Specialist
Job location: New Delhi
Job Overview:
We are seeking a dynamic and creative Marketing Communications Specialist to manage and enhance Pristine Water’s digital presence and support the marketing and sales efforts through content creation, digital campaigns, and promotional materials. This role will be responsible for developing and executing digital strategies, creating content, and managing various platforms to ensure that the company’s brand, products, and services are effectively communicated to a wide audience.
Key Responsibilities:
Manage Digital Presence:
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Oversee Pristine Water’s digital presence across various platforms, including the company website, YouTube page, and digital directories
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Ensure the website content is up-to-date, relevant, and optimized for user experience.
SEO and Google AdWords Campaigns:
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Collaborate with vendors to ensure SEO practices are implemented to optimize online visibility and search rankings.
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Manage and monitor the Google AdWords campaigns, analyzing performance and making necessary adjustments to improve results.
Social Media and Content Calendar Management:
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Develop, maintain, and execute a social media and content calendar, including newsletters, WhatsApp campaigns, social media posts, blogs, and website updates.
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Work with external vendors to ensure regular LinkedIn posts, blogs, and content align with the marketing calendar.
Content Creation:
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Write engaging and informative blog posts, articles, and other content that align with Pristine Water’s brand and product offerings.
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Ensure content is technically accurate and resonates with the target audience, including engineering professionals and key industry stakeholders.
Marketing Collateral Development:
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Collaborate with content design vendors to create and update marketing collateral such as company profiles, brochures, leaflets, videos, case studies, and other promotional materials.
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Ensure all collateral accurately reflects the company’s messaging and brand values.
Event Support and Collateral Design:
- Design and create marketing materials needed for events and exhibitions, ensuring the materials are aligned with the company’s brand and event objectives.
Product Video Creation:
- Work with animation vendors to develop engaging product videos, providing the necessary storyboard, and images, and coordinating the process to completion.